Misuses Of The PECB Brand Standards

Misuses of the PECB Brand Standards

430 views 2016-11-11 2018-07-20 PECB Customer Service 6

Misuses of the PECB Brand Standards

Regularly, PECB inspects Distributors, Partners, Trainers, Auditors, Clients and other random individuals or groups whether they have misused the brand standards. Also, all complaints from the marketplace regarding people or organizations that are misusing brand standards are taken very seriously by PECB. Investigation processes of complaints are a huge concern of PECB, in instances where the misuse of any symbol is confirmed, actions are taken to withdraw this misuse. If the misuse is not withdrawn then legal actions will be taken.

Should you identify a situation where the misuse of the PECB brand standards is suspected, please inform us by writing at legal@pecb.com;

The information below provides most common brand standards misuses;

  • PECB Accreditation
  • PECB Affiliations
  • PECB Logo and Slogan
  • PECB Certificates
  • PECB Brochures
  • PECB Training Materials
  • PECB Course Names
  • Website design layout

The following information provides a guideline on how to properly use brand standards and avoid misuses.

PECB Accreditation

PECB is accredited by the International Accreditation Service (IAS) as a Personnel Certification Body (under ISO/IEC 17024), Management System Certification Body (under ISO/IEC 17021) and Product Certification Agency (under ISO/IEC 17065).  In cases when anyone claims or associates PECB with any other Accreditation Body or a certification scheme that are not listed here, shall not be considered and further claims of this should be considered with caution.

PECB Affiliations

The following Distributors are part of PECB Attributed Territories who have been granted special permission to use the PECB symbols as part of their identities.

In cases where you face any other permission claims, expect these mentioned above, you must know that they were not granted special permission to use the PECB symbols as part of their identities and is advised not to engage with them.

PECB Logo and Slogan

The PECB logo is an acronym of the first letter of each word in the company’s official name (Professional Evaluation and Certification Board). The typeface that is used in the logo is a prototype (modified). PECB logo can stand alone or together with the slogan. However, when placed together, the slogan must always be placed on the right side of the logo horizontally or vertically. The official slogan of PECB is “When Recognition Matters”. Any other use of PECB logo different from the PECB Brand Book displayed here are false and shall be reported to us immediately.

Unacceptable Executions

  • Logo associated with other text, product names, or product logos
  • Light colored logotype artwork on white or light backgrounds
  • Stretched, extended, or compressed
  • Placing the logo over busy backgrounds
  • Applying gradients, drop shadows or other effects to the logotype
  • Usage of fonts; other than the original font
  • Usage of boarders to isolate the logo

The PECB logo is available to be downloaded here.

Identification of PECB Resellers

PECB provides special logos for its partners to publish on their website in order to reveal the partnership with PECB and level of business cooperation.

To visually communicate collaboration with more than 1200 partners, PECB has created six different versions of Authorized Partner Certificates logos;

  • PECB Initiate Reseller
  • PECB Bronze Reseller
  • PECB Silver Reseller
  • PECB Gold Reseller
  • PECB Platinum Reseller
  • PECB Institutional Reseller

The use of one of these logos on a website highlights the partnership but also the level of business cooperation with PECB. Claims on any other level of business cooperation are false and shall be reported to us immediately.

PECB Certificates

Officially, PECB issues these types of certifications; certifications for individuals, management systems, resellers, trainers, persons, products and all of these certifications are branded with PECB’s official logo on the top left corner aligned with the slogan on the top right corner, signature of President and Chief Operating Officer on the bottom right corner, certificate number, issued and valid date on the bottom left corner and the PECB stamp as the background of the certificate.

In cases where you were issued with a PECB Certificate and one of these brand signatures is missing, it is advised to approach this with caution.

Digital and Printed Basics

Genuinely, all marketing basics such as; Brochures, Catalogues, Magazines, and Training Course materials are designed to be offered for free to; clients, partners, trainers, auditors to use based on the need. No individual, group or institution has the right to sell any of these marketing items mentioned above; otherwise legal actions will be taken against the seller.

Official PECB Certified Courses

All PECB courses used shall entail “PECB Certified” in front of the course name, example: “PECB Certified ISO 9001 Lead Auditor”. In cases where PECB Course description layouts are syndicated (used) by any other organization, it must have a link back to the original source and shall be associated with the PECB logo.

PECB courses shall not be associated with any other certification body’s logo, link or marketing items that might cause confusions.

Online appearance

Currently, there are few companies that are displaying the official PECB logo as their logo on their websites. These companies were contacted and the PECB Logo must be withdrawn or listed in a section where it states our partnership or any other association between PECB is described. Until now no special permission has been granted by PECB for the usage of its website design, logo or any other marketing item as their official identity.

An Important Copyright Notice

All PECB materials are a trademark of PECB and copyrighted. So, it is very important to maintain and use properly all PECB materials. All the guidelines described in this document shall be used by all PECB affiliates and other random individuals or groups that intend to use our services.PECB grants permission to use the PECB Certification Marks to PECB certified professionals and organizations that have satisfied all applicable PECB credentialing and certification requirements. Each PECB certified professional and organization is authorized to use only the Certification Mark which represents the appropriate certification and credential. Each PECB certified professional may use the appropriate PECB Certification Mark in professional and business materials such as business cards, email signatures, etc.

Non-Assignability and Non-Transferability

Permission to use the certification mark is limited to the certified person, and shall not be transferred to, assigned to, or otherwise used by, any other individual, organization or entity.

PECB CERTIFICATION MARK VIOLATION REPORTING

Following receipt of information that an inappropriate or unauthorized use of the Certification Mark has occurred; PECB will determine if responsive action(s) will be taken, including the following:

  1. The alleged inappropriate or unauthorized mark use will be reviewed.
  2. If a policy violation has occurred, PECB shall communicate to the individual(s) and/or organization(s) involved, requesting that they cease the unauthorized use.
  3. If the policy violation is not corrected, appropriate legal actions or sanctions shall be taken, including certification suspension or termination.

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